When PlayStation asked us for a press release event for their game Motorstorm Apocalypse, we decided to invite the press from Belgium & The Netherlands at a car graveyard, in between the car skeletons. Between the car parts and wrecks, the game developers showcased the ne game.
The journalists appreciated the burning cars (& cocktails), the crushing crane, the bunji Dogde Viper and the entire atmosphere of this unique setting. The most fun they had was while smashing a car with their own hands.
The Sony Bravia TVs with unique 3D experience were well integrated in the place, an ideal setting to discover the game. In the meantime, one-on-one interviews with the developers could be hosted. A time to never forget…