PlayStation Benelux Consumer Shows

What to do when you have limited space and have a bunch of action to display? The solution: maximize the use of the available height. That is only one of the practical solutions tournamentcenter put forward when planning PlayStation’s participation in the biggest gaming fairs in Belgium and the Netherlands. Tens of thousands of gaming fans visited Gameforce in Antwerp and First Look in Utrecht.

tournamentcenter pulled all marketing and technical know-how  for a result that is so much more than just a booth. Visitors could get to grips with new games, sitting down or standing up, guided by passionate hosts explaining all there was to know. The booth oozed that instantly recognizable PlayStation style, since tournamentcenter’s booth design was totally aligned with PlayStation’s goals for this consumer show participation.

As a creative services provider and experienced stand builder, tournamentcenter ensured their logistics know-how was aligned with the client’s creative expectations and requirements.


visitors on the booth


island booth


unreleased game demos from 4 different developers


PlayStation VR units

Take a look at this projects gallery